What started out as an anthem film for TravlFi’s updated website grew into an exciting soft brand-refresh, as we created a wide range of content, including an anthem film, 6 short-form social pieces, and a library of over 100 stock video and photo assets.
Foundations
As we built out this campaign, we were privileged to be more than just a creative executor of someone else’s vision; we were able to come alongside their internal creative team, functioning as a complete creative partner, developing the visual side of their brand refresh. As part of that process, we conducted an on-site visual branding workshop. helping create a visual branding statement and developing a strong visual identity.
This is important to us as a team, because we’re passionate about doing more than just creating compelling visuals, we’re dedicated to seeing our clients succeed and connect with a wider audience.
Setting the Scene
As we developed a deeper understanding of the TravlFi brand, and the visuals that we would need to create, we knew that we needed to develop a wide sense of scope; this project had to capture a diverse set of scenery and environments. This project had us logging thousands of miles behind the wheel, as we scouted a wide range of locations to find the perfect balance of creative and logistics, until we dialed our production locations into central Arizona. The wide range of environments allowed us to create an incredibly visually diverse piece while staying within our schedule and budget constraints.
The Production
We knew from the start that this project would require a nimble crew, as we were limited to one day per location, while at the same time working in more remote locations. We carefully built out the team to strike the balance between the smallest crew we could work with, while not compromising the quality of visuals we were able to create. Additionally, we had to work with a wide range of local and even federal agencies to obtain proper permitting for this project, as we were building out our access to remote, off-the-beaten-path locations.
The Film
We knew from the start that we needed this piece to be both inspirational and aspirational; uniting and inspiring the wide range of people who are dedicated TravlFi users. We worked closely with the TravlFi team to identify visual scenarios that would resonate strongly with their existing user base, as well as creating scenarios that would bring in a wider base of users. Ultimately, we settled on a style that heavily leaned into on-location sound to make it feel real and immersive, while uniting the piece with a subtle aspirational voice-over that set the tone for the brand. Rounding it out, we knew that movement would be a key element to building energy for the brand, so - you’ll see, the camera is rarely still!
Photos
As we built this out, we knew that still photography would be a huge asset to the brand, so we developed an approach that let our team capture an incredibly wide range of photo assets to build out their web and social media presence.
Ultimately…
While it goes without saying that we create awesome, attention-stealing visuals, we’re here to build lasting relationships with our clients, and to see them build lasting success. It’s been an incredible honor to see TravlFi build their online presence with these visuals, and we look forward to a continued partnership with them as they continue to grow!