In early fall 2021 we were approached by 360 Hunting Blinds to put together a creative visual refresh for their brand, specifically looking to add a library of video content that could play online, and for in-person installations (trade shows, dealer showrooms, etc.)

Since it was already only a few weeks from the start of hunting season, we moved quickly working with the 360 to build out a 3-tier content strategy, starting with a brand anthem film. We developed a script built around the main talking points for the brand, and began scouting. After scouted a wide variety of locations across the midwest (their primary market), we ended up picking spots in three states that embodied a good cross section of ideal scenarios for 360’s products. Along the way, we also found & cast real hunters in each location who we could follow through the hunting season.

Once we had all those elements in place, we followed our hunters through their hunting seasons, shooting off and on for the next three months to capture a wide range of scenarios and weather conditions.

To build out the library of content for the campaign, in addition to the Brand Anthem Film, which captured the heart and soul of 360 of the brand, we created two more groups of content. Product Videos, which highlighted the features and selling points of each of their two main product lines, and second, we created a series of short vignettes for social media, giving 360 a wide range of top-of-the-funnel marketing content. They’ll be releasing this content throughout the year on their socials, as well as providing extra content for trade shows displays and dealer showrooms.

The campaign was co-directed by Seth Rice & Seth Haley

Cinematography by Seth Haley, (additional footage shot by Seth Rice, wildlife by Chris Hood)

Edited by The Heist, Colored by Jesse Schroeder

Sound Design by Zak Devries, Music by Zachary Horner